Young Jae´s

Crafting a Vibrant Brand for Korean Fried Chicken in Saudi Arabia

@badiya.studio approached us for a collaborative project to develop a new brand identity for a Korean fried chicken restaurant. @chndy_ brought their creative vision from Badiya, and we were instantly captivated by the beautiful narrative they had envisioned. The story centers around Yae, a young chef with a deep passion for cooking, especially chicken, and the traditional recipes passed down by his mentor. Set in the vibrant ‘90s culture, Yae’s passion and creativity birthed Young Yae’s – a dynamic brand that blends the rich heritage of Korean cuisine with innovative modern twists, entering the Saudi market as a dark kitchen.