Katsu Katsu

In collaboration with our friends at @badiya.studio, we embarked on another exciting branding project, this time for Katsu!Katsu!—a dark kitchen restaurant specializing in authentic Japanese katsu curry. Under the creative direction of @chndy_ and art direction by Hey Kid! Studio, we delved into the world of Japanese cuisine to develop a vibrant visual identity that would capture the essence of Katsu!Katsu!

One of the highlights of this project was the creation of the iconic Japanese Katsu cat and the entire illustrated universe surrounding it. From playful characters to vibrant colors, every element was meticulously crafted to resonate with the restaurant’s fresh and lively atmosphere.

Situated in the heart of Riyadh, Katsu!Katsu! is more than just a restaurant—it’s a culinary experience that transports diners to the bustling streets of Japan, where the aroma of sizzling katsu curry fills the air.