Andina Carnaval de Barranquilla

Unveiling a New Dimension of the Carnaval de Barranquilla

We teamed up with @sanchobbdo and @flare_bogota to craft the illustrated universe for @cervezaandinacolombia campaign at the Carnaval de Barranquilla.This carnival, famous for its vibrant parades, iconic faces, and traditional scenes, holds a hidden side that is often overlooked. Our mission was to bring this undiscovered facet to light through a unique and captivating visual narrative.

Adopting the distinctive ‘picó’ visual style, we challenged Colombians to explore a different side of the Carnaval de Barranquilla. This approach not only celebrated the carnival’s familiar elements but also invited participants to delve into its lesser-known aspects, enriching their overall experience.